CHANG NATION

Asian men... tired of not looking good, not feeling good, and not getting the girl?

You're probably like my many other clients who spent their entire lives studying hard, but not getting the fitness or dating success you've always wanted.

I gotchu. This is exactly the journey I went on. My fitness journey started because I had horrible trouble with the ladies. At 5'6", I always thought being Asian and small made it impossible for me to get a girlfriend or date.


Since then, I've built Chang Nation into a popular YouTube channel and helped over 100 clients with my data-driven coaching to get their best physique,

Those same clients, I've also helped to understand their blind spots in their dating, professional, and personal lives. 

I'm not just a fitness coach, I'll help you get your shit together!

The truth is, making progress is actually super simple when you have a coach who knows what they're doing. My coaching makes sure that you get the results you're looking for as fast as possible.

My Credentials

Track record built over more than a decade in the gym and on the platform.

100+

Clients Transformed

Across 7 years of online coaching

92%

Client Retention Rate

Most clients extend past their first program

18 lbs

Avg. Fat Loss in 90 Days

Tracked and measured, not guessed

Pro Bodybuilder

I've been lifting naturally for 12 years, competed in 11 natural bodybuilding shows, and won my pro card in the OCB organization in 2021.

Community Builder

I've trained 100 online clients over the past five years and hosted five self-improvement retreats last year, connecting 24 Asian guys from all across the US & Canada.

Powerlifter

I broke the Illinois 66kg state record in deadlift and push-pull in 2017. Gym PRs: 320 bench, 550 sumo deadlift, 415 squat.

How It Works

Get started with me to achieve your fitness AND dating goals

1

Apply

Are you ready to optimize your fitness journey and start seeing some serious results? Apply today! Given limited spots on my roster, I'll reach out if I think you're a good fit for the team!

2

Free initial consultation

If I accept your application, I will set-up a FREE initial consultation. This allows me to connect with each prospective client and really understand each person's story and goals.

3

Onboarding

Start working with Josh! Fill out an initial questionnaire so I can tailor YOUR plan to YOUR lifestyle and equipment access. Receive your CUSTOM fitness tracker, along with tools such as access to an exercise database that teaches form.

4

Weekly check-ins

As you knock out your workouts and nail your macros, you will be filling out your tracker along the way! This gives Josh data to analyze and work with to ensure that weekly adjustments move you CLOSER to your physique goals.

5

Learn and iterate

Long-term, sustainable results occur if you actually learn the WHY behind the process. My goal as a coach is to serve as a guide who teaches you the most efficient way to approach fitness, as opposed to just give you orders like a drill sergeant.

6

Reach your goals

Since we take a highly individualized approach with each client, Josh is fully committed to helping you reach your dating goals. Our data-driven, analytical approach ensures that you optimize your time spent in the gym and ultimately reach your fitness goals.

Results

A tailored program built to transform your body and your mindset, not just your workout log.

Physical

  • Develop aesthetic proportions
  • Improve body composition
  • Increase muscle and lose fat
  • Optimize physique for dating
  • Stronger physical presence

Mindset

  • Discipline, dedication, and consistency
  • Increased confidence
  • Enhanced growth mindset
  • Strengthened mental resilience
  • Developed mental grit

Coaching Includes

  • Initial physique assessment
  • Strategic game plan
  • Personalized training log
  • Custom nutrition plan
  • Weekly feedback and adjustments
  • Exercise database and coaching aids

You Will Learn

  • Most efficient ways to make gains
  • Data-driven approach to fitness
  • Training and nutrition mastery
  • Healthy lifestyle integration
  • Balancing social events with aesthetics
  • Complete control of your physique

Josh only works with clients who are growth-minded and willing to put in the work required to take over control of their physique, aesthetics, and ultimately their lifestyle.

As a professional natural bodybuilder, Josh knows how to tailor his protocol to your situation and lifestyle, optimizing your time in the gym so you never waste effort on unnecessary work.

The Hall of Changs

Real clients, real results. Every transformation below took 12 to 20 weeks of consistent training and coaching.

Korean Superhero

First Bodybuilding Show

Chinese FOB transformation

First Ever Cut

First Ever Cut

1 year progress

Anime Convention Prep

What challenges prevented you from your fitness goals before working with Josh?

Inconsistent diet and achieving aesthetic body for a photoshoot.


How did Josh help you solve your problems and achieve your fitness goals?

Josh laid out a comprehensive macro-nutrient guidelines by utilizing the MyFitnessPal app. He also actively adjusted the routines and nutrition based on my physique photos and body weight per week.


How has Josh changed your perspective and approach with fitness?

Before contacting Josh, I thought I knew about nutrition because I have tried the carnivore diet and intermittent fasting with some moderate success. It wasn't until I worked with Josh that I truly learned about nutrition in fitness, and how important it is for attaining the body you want. Working with him also dispelled the idea that you must be on bulking-cutting cycles, and that I can just follow a sustainable diet model all-year around.


What would you tell someone thinking about working with Josh?

Josh is a very positive and motivating coach. He will not guilt-trip you for missing workouts, as he understands that life can set some priorities off-balance. As a client, I did not feel like "just another client," in that he prescribed both personalized exercise and nutrition guidelines; he knows that each client has their own unique goals and needs.


As a consultant who works demanding hours, Josh knows the ways to min-max within the most challenging parameters to include fitness and proper nutrition in your life.

★★★★★
"Dropped 18 pounds and added 40 pounds to my deadlift in twelve weeks. Chang's check-ins kept me honest every single week. I stopped guessing in the gym and started seeing my body actually change for the first time in years."

Marcus Delgado

Software Engineer

★★★★★
"I went from skipping gym days to training five times a week. Down two pant sizes and stronger than I've ever been. Chang built the whole program around my schedule so there was never an excuse to skip."

Renata Alvez

Marketing Manager

★★★★★
"I'd tried three other coaches before Chang and never stuck with any of them. His weekly check-ins and the Hall of Changs community made this the first program I actually finished, and I gained 12 pounds of muscle in four months."

David Nguyen

Product Manager

What Do You Get

A complete system built to get you results faster, both in the gym and in your head.

Custom Training Plan

A program built around your body, schedule, and equipment, with macros that fit your lifestyle instead of a generic template.

Nutrition and macros

A program built around your body, schedule, and equipment, with macros that fit your lifestyle instead of a generic template.

Weekly Check-Ins

Real adjustments every week based on your progress photos and numbers, not a set-and-forget plan.

Exercise Database

Step-by-step videos on proper form so every rep builds muscle instead of risking injury.

Coaching Aids

Build the discipline and confidence that carries over from the gym into every part of your life.

Direct Coach Support

Message me any time with questions and get video feedback on your lifts every single week.

What my clients are saying

Verified testimonials from my top clients!

★★★★★
"Dropped 18 pounds and added 40 pounds to my deadlift in twelve weeks. Chang's check-ins kept me honest every single week."
Marcus Delgado

Marcus Delgado

Software Engineer, Meridian Tech

★★★★★
"I went from skipping gym days to training five times a week. Down two pant sizes and stronger than I've ever been."
Renata Alvez

Renata Alvez

Operations Manager, Bright Harbor Logistics

★★★★★
"Postpartum, I didn't recognize my body. Six months with Chang's program and I hit my first bodyweight pull-up."
Priya Nair

Priya Nair

Nurse Practitioner, Lakeside Medical Group

★★★★★
"Dropped 18 pounds and added 40 pounds to my deadlift in twelve weeks. Chang's check-ins kept me honest every single week."
Marcus Delgado

Marcus Delgado

Software Engineer, Meridian Tech

★★★★★
"I went from skipping gym days to training five times a week. Down two pant sizes and stronger than I've ever been."
Renata Alvez

Renata Alvez

Operations Manager, Bright Harbor Logistics

★★★★★
"Postpartum, I didn't recognize my body. Six months with Chang's program and I hit my first bodyweight pull-up."
Priya Nair

Priya Nair

Nurse Practitioner, Lakeside Medical Group

Foundation

For beginners building real consistency

$149/month
  • ✓ Custom 4-week training program
  • ✓ Weekly check-ins via app
  • ✓ Nutrition starting guide
  • ✓ Private client community access
Start My Foundation
Most popular

Transformation

For clients chasing visible results in 90 days

$299/month
  • ✓ Everything in Foundation
  • ✓ Personalized macros and meal plan
  • ✓ Biweekly video form checks
  • ✓ Direct messaging with Chang
  • ✓ Monthly progress photo review
Start My Transformation

Elite Coaching

1-on-1 coaching for serious lifters and competitors

$499/month
  • ✓ Everything in Transformation
  • ✓ Weekly 1-on-1 video calls
  • ✓ Competition prep support
  • ✓ Priority response within 4 hours
  • ✓ Custom supplement guidance
Apply for Elite Coaching

Questions before you join the Nation

Everything you need to know before you start training with Chang Nation.

How does online training with Chang actually work?

You start with a free 5-minute video assessment. From there Chang builds your custom 4-week program, delivered through your training portal with video demos for every lift, plus weekly check-ins over Slack or Zoom.

What are Chang's credentials?

NASM Certified Personal Trainer, ACE Health Coach, and former national-level bodybuilding competitor with over 9 years coaching lifters online and in person.

Who is in the Hall of Changs?

Over 600 clients have completed a program with Chang. The Hall of Changs is our running wall of real before-and-afters, from first-time lifters to competitive athletes.

What results should I actually expect?

Most clients see 5-10% body fat reduction and 10-20% strength gains on major lifts within the first 8-12 weeks, depending on starting point and consistency.

What does a plan cost, and can I cancel anytime?

Plans are billed monthly with no long-term contract. Pause or cancel whenever you want from your account, no calls or forms required.

I've never trained with a coach before. Will I get lost?

No. Every program includes video breakdowns of each movement and direct messaging access to Chang, so you always know exactly what to do and why.

From the blog

Latest stories and updates

Ready to become the next Chang Nation transformation?

Spots in the Foundation program are limited each month so every client gets real 1:1 attention. Apply today and let's build your plan.

Chang Nation

Online coaching for men who want the physique, the confidence, and the discipline to match.

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